Announcing Boathouse’s Third Annual CEO Study on Marketing and the CMO
Find out how the perspectives of 150 CEOs from top U.S. companies have shifted around CMOs, marketing, business priorities, and more.
Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse
Considering the speed at which AI is evolving, caution is warranted. “But [AI] is here to stay,” says Peter Prodromou, president Boathouse Palo Alto, “and we need to learn to live with it.”
Narrative Economics with Boathouse Founder and CEO John Connors
John discusses us how Boathouse uses data and AI to empower brands to understand their true narrative and evaluate how it aligns with their desired narrative.
What’s Next for AI and Marketing?
“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete.”
- Geoff Gates, creative director, social strategy and content, Boathouse
Boathouse is an independent, full-service integrated marketing and communications agency.
Independent, driven by data, guided by analysis and strengthened by artificial intelligence.
We devise marketing and communications strategies, and bring them to life through five distinct, related services: brand advertising, strategic communications, digital acquisition, social media and social impact marketing. We have offices in Boston, MA, Washington, DC and Silicon Valley, CA. Our relationships with clients are three times longer than the industry average and cover the spectrum from business consultancy to agency of record.
Case Studies
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![Project Liberty Action Network]()
Project Liberty Action Network
We fight giants.
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![Mass General Brigham]()
Mass General Brigham
There’s only one.
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![Eversource]()
Eversource
Ever New England.
Pathological Idealists
We are proud of our work, not for the accolades or awards, but for its effectiveness. We use creativity in all its forms to solve problems for the organizations that turn to us. Our strategies are informed by applied AI and improved through collaboration, both inside and outside the agency.
