One of the nation’s leading academic health systems undertook one of the most significant brand transformations in its history.

Following the conclusion of a three-decade oncology partnership, Mass General Brigham launched a standalone cancer center that redefined how two world-renowned academic medical centers came together to deliver integrated cancer care.

Breaking the stigma around type 2.

Project Power is a program from the American Diabetes Association created to reduce the numbers by addressing childhood obesity in communities most at risk. The highly successful program recently expanded to include adults.

Excellence in higher education.

UMass Global is a recently launched online higher education institution. Its opportunity is to leverage the power of the venerable, highly ranked UMass brand to support a leading online global university.