Margaret McGovern

For more than 30 years, Margaret McGovern has helped brands cut through complexity, sharpen their identity, and create work that moves both people and businesses forward. She began her career as an art director at Mullen, where her work on BMW and Timberland helped elevate the agency to national prominence. She later took on creative leadership roles at Arnold, guiding work for brands including Fidelity and Royal Caribbean and building a reputation for pairing strategic insight with bold creative ideas.

At Boathouse, Margaret found an environment built around solving complex business challenges and creating meaningful work. She is known for helping organizations align teams, strengthen brands, and turn complex challenges into opportunities through creativity grounded in business strategy.

Over the course of her career, she has led work for brands including BMW, Timberland, Royal Caribbean, Coors, Verizon, Merrill Lynch, Fidelity, New Balance, Ocean Spray, Eversource, Eastern Bank, Beth Israel Lahey Health, and Mass General Brigham.

Margaret’s work has been recognized by AIGA, Communication Arts, The One Show, and the Art Directors Club. She is equally passionate about mentoring creative talent and believes the best ideas come from curiosity, collaboration, and a willingness to tackle complex problems.