Boathouse’s Fourth Annual CEO Study on Marketing and the CMO
Growth Imperatives, Strategic Execution, and the CMO’s Place
Our fourth annual study explores insights from 150 CEOs of top U.S. companies, revealing trends in growth, strategy, and marketing’s role. This year, we examine shifting CEO expectations of CMOs—where they see value, gaps, and marketing’s place in the business agenda.
See key points uncovered in The Fourth Annual CEO Study on Marketing and the CMO:
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76% of CEOs believe their CMO is more committed to the CEO/Board—a 17% increase from the previous study.
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Nearly 63% of CEOs rate their Marketing capability “average” or “underperforming” —a significant shift from last year’s high.
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14% of CEOs have considered eliminating the CMO position.