No-code Playbook.
ONE PLATFORM to automate workflow and CRM with no-code.
Creatio is one of the industry’s best performing SaaS workflow and CRM solutions - on par with SalesForce and Oracle for performance, but lagging when it came to publicity. How does a company with drive and ambition match its PR to its products?
The context
With a significant investor raise and expansion into 17 countries, Creatio was seeking a communications strategy and media execution to take its story to the next level. Unhappy with its firm, Creatio turned to Boathouse to help shape its narrative and conquer the super-competitive trade and business media landscape in the US. Following three months of breakthrough coverage in the US, Creatio executives were so pleased they expanded Boathouse’s remit to the UK and into new vertical segments. They also asked us to use our AI solution to help refresh the brand.
The conflict
Everyone talks about no code. Some firms get it and others don’t. Creatio needed to have a clear definition and be the clarion of no code. At the same time, the company needed to expand beyond its roots and reputation as a CRM and BPM solutions provider into a true SaaS business platform. Finally management needed to overcome doubts it had about PR based on the performance of prior firms. Boathouse was able to overcome these challenges through the right combination of counsel, creativity, passion and media connections.
The idea
The idea was simple - seize the high ground on no code and hammer the message repeatedly, scaling the story from trades to verticals and business media. Leveraging publication of a manifesto - the No Code Playbook, Boathouse set out to drive coverage through print media and podcasts, with a “thought leadership first” approach to challenging the market. We employed a strategy of securing briefings immediately out of the gate, even as we were firming up messaging. The resulting out-of-the-gate momentum ensured we were dominating coverage quickly.
