Our fourth annual study explores insights from 150 CEOs of top U.S. companies, revealing trends in growth, strategy, and marketing’s role. This year, we examine shifting CEO expectations of CMOs—where they see value, gaps, and marketing’s place in the business agenda.

CEO focus has moved from being stakeholder dominant to shareholder dominant, with significant changes occurring with the issues that influence decision-making compared to last year’s data.

As we approach 2025, healthcare marketing stands at a pivotal crossroads, one where traditional healthcare delivery models will increasingly intersect with technological innovation and evolving consumer behavior. 

Social media has matured, revealing an opportunity for broader discovery based on relevance rather than direct ties.

As we plan our short- and long-term goals, it is vital to implement equitable and inclusive AI strategies proactively.

Jan, Boathouse's in-house proofreader discusses the downsides of lack of proofreading and what can happen if you don't. You’ll be surprised to hear what a second set of eyes on your work will reveal!

Over the past 15 years, the evolution of the internet and the way key constituents use it to communicate has far outpaced the ability of organizations to keep up.

I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform.

June 29th marks the first anniversary of the landmark Supreme Court decision overturning affirmative action in college admissions. The impact of this decision has resulted in numerous companies pausing or eliminating diversity, equity, and inclusion (DEI) policies and programs along with a rise in discrimination lawsuits against these programs and policies.

Few social platforms are met with as much unreasoned trepidation as Reddit. After a strong IPO, Reddit has continued to over-deliver, reporting a 48% increase in revenue in its first quarter of public trading. The platform boasts 73.1 million daily active users (DAUs) and more than 100,000 active subreddits. This audience is a highly engaged one and isn’t afraid to express opinions.