
Boathouse Insights
CMOs are winning trust but still falling short in transforming companies, according to CEOs
This year’s installment took more time to understand the CEO’s position as it relates to leadership as well as marketing. One troubling insight in this era of drastic transformation brought on by the after-effects of the pandemic as well as the onslaught of AI: 87% of CEOs say they have yet to fully realize their transformation strategy — in fact, averaged out they’re only about halfway there.