Insight out.
Let’s reshape health care.
Press Ganey is a health care and technology company that more than 35 years ago introduced the now ubiquitous patient satisfaction survey. They have grown to be a robust source of data, expertise and insight for the health care category, guided by more than a billion patient voices
The context
There are many challenges facing the health care industry. Thanks to Press Ganey, the ability to understand how patients experience the care they are given is not one of them. With the industry’s largest database of patient feedback, relationships with more than 41,000 health care facilities and a wealth of expertise by way of some of medicine’s most insightful thought leadership.
The conflict
As health care as an industry found itself to be in critical condition, competitors of all stripes, sensing an opportunity in the turmoil, have tried to work their way into the market. Generalists from the world of customer satisfaction, technologists with somewhat good solutions and consultancies of every stripe.
The idea
Reinvent the $600 million dollar company that created the patient satisfaction category while modernizing the Press Ganey brand. And redefine that category again, challenging the market to reshape health care and weaponizing the competitive advantage of their data and expertise. Marketing transformed into an acquisition engine with new focus on sales and ROI.
