Health that looks at the whole person.
Every person has the right to live well.
Sevita, formerly The MENTOR Network, is the leading provider of home and community-based specialized health care, with 45,000 employees proudly serving over 55,000 adults and children with intellectual and developmental disabilities. It is Sevita’s mission to enable individuals to grow, learn, and be as independent as possible in the homes and communities where they live.
The context
Homes and communities are where people thrive. The MENTOR Network has held this belief since their founding in 1967 and has worked to make it reality for the thousands of individuals they serve by providing quality services and individualized supports that lead to growth and independence. And as healthcare changed, evolved and grew, the role they played became even more essential.
The conflict
A series of acquisitions brought numerous independent, regional organizations under The MENTOR Network umbrella. But integration, institutionally and from a brand and marketing perspective, had not happened. The organization was disconnected - with hundreds of brands and many voices in the market, making it hard to recruit caregiver talent, hard to drive change with national payers in a shifting payment model and near impossible to innovate the industry on behalf of the individuals they serve.
The idea
To establish a new brand, Sevita, with the goal of bringing all the regional organizations together as one. Because together, Sevita could do more for more people. The new brand told the story of how the organization has innovated and shifted healthcare in a measurable way by being an integral part of care for individuals who need it most.This required more than a new overarching brand campaign. It required the establishment of a new narrative that enlivened the spirit of the organization while embracing the decades before and pointing to future successes.
