Boathouse Insights
How Brands Can Weather The TikTok Storm
By staying ahead of the curve, you can proactively adjust strategies and allocate resources accordingly. This may involve reallocating budgets, exploring alternative platforms, or investing in new technologies to stay competitive in a rapidly evolving landscape.
The Core Problems CEOs Want Their Marketing Teams to Solve
Some 26% of CEOs surveyed from top US companies gave their CMO a “grade A” for their overall performance, up from 16% who said the same last year.