
Boathouse Insights
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs
While the average tenure for CMOs at Fortune 500 companies is trending in a positive direction, it still lags behind the overall C-suite average. Chief marketers are surely aware of that fact, but chief executives are not: only 52% of CEOs are aware that CMOs have the shortest tenure in the C-suite.