For some time now, consumer privacy concerns have taken center stage in the digital advertising industry. But these concerns aren’t just driving conversations.

There’s been a lot of noise around data privacy and consumer protections recently. If you’ve seen (or heard about) the film The Social Dilemma, you probably know what we’re talking about.

There are two ways of responding to disruption. One is to stand fast to the old ways of doing business. The other is to embrace the opportunity to discover new ways to work.