We need to rethink how we do brand strategy and brand management.

CMOs must become data-driven storytellers who speak the language of the CEO and CFO

Whether it's on TikTok, Twitter or television, storytelling is at the heart of advertising. Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story.

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers

As 2022 draws to a close, we asked Michele Madaris, media director at the Waltham, Mass.-based independent ad agency Boathouse, to share her thoughts on advertising in general and connected TV (CTV) in particular.

In 2023 the ad marketplace is expected to slow down after several years of robust growth post-pandemic growth and no Olympics, no Men’s World Cup, a political off-year and potentially economic headwinds.

Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology.

Trust is the cornerstone of a successful advisor-client relationship. And earning that trust starts with empathy – the ability to have a complete understanding of clients’ situations and concerns.

A CEO notes that there is no training ground for the breadth of workforce, recruitment, and employee-engagement issues hitting the leaders of today. But what if the Great Resignation is an opportunity in disguise?

When I started in this crazy, wonderful business, every boss was a guy. It was a boys' club. Don't get me wrong, women were everywhere, just few in positions of power. It made me hungry for success, awards, titles, etc.