It is true that generative AI can write a cogent press release and reasonably decent byline articles.

“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. “

CMOs must become data-driven storytellers who speak the language of the CEO and CFO

Does AI present “profound risks to society and humanity”?

But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.

Boathouse creative director Bob Fitzgerald ponders why the creative process is “like a game of chicken”

Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.

For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency.