Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media.

It is true that generative AI can write a cogent press release and reasonably decent byline articles.

“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. “

CMOs must become data-driven storytellers who speak the language of the CEO and CFO

Does AI present “profound risks to society and humanity”?

But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.

Boathouse creative director Bob Fitzgerald ponders why the creative process is “like a game of chicken”