
Boathouse Insights
2 Minutes With .... Margaret McGovern, Executive Creative Director of Boathouse
We spent two minutes with Margaret to learn more about her background, her creative inspirations and recent work she's admired.
Branded content tools coming to Threads
Instagram is planning to bring its branded content tools to Threads, a source told Axios, giving marketers a way to get involved with paid promotion on the app while advertising is still off limits.
A Conversation With Boathouse’s John Connors On AI As A Horizontal Game Changer + Reach As A Growth Driver
As 2023 unfolds, AI continues to be the bright shiny object that everyone is buzzing about, yet few really know what it is beyond a surface level.
Confront the fear and embrace the power of control of AI
Since its release in November of last year, ChatGPT has taken the world by storm. Now in its 4th iteration, a mere 5 months later, the buzz in only growing, as people talk about its uses in healthcare, science, research, education, marketing, advertising and PR, among other things.
6 questions with: Peter Prodromou of Boathouse
Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint. Holding several roles from head of global accounts to CEO, he has worked with brands like AT&T, Dassault Systems, and Samsung.
Ethical AI: How to disrupt data injustice worldwide
Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media.
Why the Fear That AI Could Replace Comms Professionals Is Overblown
It is true that generative AI can write a cogent press release and reasonably decent byline articles.
What’s Next for AI and Marketing?
“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. “
CMOs Can't Defend What They Can't Define
CMOs must become data-driven storytellers who speak the language of the CEO and CFO