The advertising and marketing industry has always thrived on hype. It’s at the heart of what we do. But the hype has historically been shared across brands, campaigns, agencies, people, new hires, media, and technology.

Working at the speed of business today requires absolute clarity. In the world of creative agencies and in-house teams, this means always having the brief and campaign strategy approved by the client.

Over the past 15 years, the evolution of the internet and the way key constituents use it to communicate has far outpaced the ability of organizations to keep up.

I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform.

Few social platforms are met with as much unreasoned trepidation as Reddit. After a strong IPO, Reddit has continued to over-deliver, reporting a 48% increase in revenue in its first quarter of public trading. The platform boasts 73.1 million daily active users (DAUs) and more than 100,000 active subreddits. This audience is a highly engaged one and isn’t afraid to express opinions.

Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint Global. His early career started in the newsroom and delivered him into the technology sector where he finds himself cautiously optimistic about the use of artificial intelligence.