Free speech and the business of marketing on Elon Musk’s Twitter
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it.
Messaging the metaverse
"In the U.S., there are 47 million people that are offline and 18 million households have access to internet but can't afford it," says Karen Baker, president of Boathouse. "And communities of color are impacted the most."
In-housing could be the answer for CMOs working with reduced budgets
A recent study suggests marketers are dissatisfied with common in-housing set-ups, but Boathouse’s Eve Asbury argues that the strategy will become more relevant in straitened economic circumstances.
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload
When used effectively, AI can transform how PR and marketing target, engage, activate and measure campaigns.
Remote work is a desirable option for many employees.
Here are 3 tips to establishing a virtual workplace, according to small-business owners.
Can Brands Avoid the Next ‘Kanye-In-Waiting?’
Can’t we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves.
How Clients are Dictating Agencies’ Return to In-Person Work
As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
WATCH: Increase Your Influence with a Simple Question
This simple question acts like your north star, compass, and light in the dark. This question is so good that it deserves its own t-shirt.