Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.

As 2022 draws to a close, we asked Michele Madaris, media director at the Waltham, Mass.-based independent ad agency Boathouse, to share her thoughts on advertising in general and connected TV (CTV) in particular.

The ever-expanding ocean of “noise,” information, and data have flooded the minds of marketers trying to distinguish which data points will impact results.

It’s time for businesses and advertisers that populate their channels to set the standard.

In 2023 the ad marketplace is expected to slow down after several years of robust growth post-pandemic growth and no Olympics, no Men’s World Cup, a political off-year and potentially economic headwinds.

Walking into an organization and requesting weeks and months to engage in design thinking can raise concerns as companies are moving fast, clients want things now and spending time under an internal assessment requires commitment and buy-in from leadership.

Marketing agency Boathouse Group has been selected by Boston development firm Cronin Group to provide earned media and social engagement strategy services.

Purpose-driven marketing may face growing challenges for the rest of this year as consumers wrestle with inflation and the ad market gets more competitive.