Indie Agency Boathouse Taps AI For Data-Driven Brand Monitoring
Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.
How Marketing Agencies Can Develop Partnerships with AI Companies
For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.
How Brands Can Use AI For Strategy Work
Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25.
Podcast: AI & Avoiding Data Overload
Peter Prodromou, president independent agency Boathouse, joins the PRovoke Media Podcast to discuss the importance of human intervention in the use of AI.
B2B Marketing and AI for Streamlined and Strategic Communications
Podcast: B2B Marketing and AI for Streamlined and Strategic Communications with Peter Prodromou on Marketing Smarts
Why story is still king in the creative world
Whether it's on TikTok, Twitter or television, storytelling is at the heart of advertising. Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story.
How Executives Need to Rethink Brand Strategy
We need to rethink how we do brand strategy and brand management.
Making the Case for Your Marketing Budget in Turbulent Times
CMOs must become data-driven storytellers who speak the language of the CEO and CFO