Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft.

Audio, largely considered an up-and-comer compared to ad channels like social and CTV, is showing signs of maturing. Some signs, like podcast ad revenue crossing the $1 billion milestone in the US, are positive. Others, like potential ad fraud schemes, are less so.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.

Creativity Squared: Why Wit and Words Are Bob Fitzgerald’s Suit of Armour

Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.

For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25.