Why the Fear That AI Could Replace Comms Professionals Is Overblown
November 1, 2022—a day that lives in infamy in the PR and marketing professions, among others.
CMOs Can't Defend What They Can't Define
Chief marketing officers may not always like to admit it, but there’s something borderline mystical about their craft.
Ad fraud has come to audio, according to report
Audio, largely considered an up-and-comer compared to ad channels like social and CTV, is showing signs of maturing. Some signs, like podcast ad revenue crossing the $1 billion milestone in the US, are positive. Others, like potential ad fraud schemes, are less so.
Don’t call it a comeback: How agencies are navigating economic recovery with their clients
Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years.
Narrative Economics with Boathouse founder and CEO John Connors
Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.
Boathouse creative director Bob Fitzgerald ponders why the creative process is “like a game of chicken”
Creativity Squared: Why Wit and Words Are Bob Fitzgerald’s Suit of Armour
Indie Agency Boathouse Taps AI For Data-Driven Brand Monitoring
Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.
How Marketing Agencies Can Develop Partnerships with AI Companies
For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.