Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be.

November 1, 2022—a day that lives in infamy in the PR and marketing professions, among others.

Audio, largely considered an up-and-comer compared to ad channels like social and CTV, is showing signs of maturing. Some signs, like podcast ad revenue crossing the $1 billion milestone in the US, are positive. Others, like potential ad fraud schemes, are less so.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.

Creativity Squared: Why Wit and Words Are Bob Fitzgerald’s Suit of Armour