How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.
Communications, AI and The Role of Ethics
By now we’re all overwhelmed by the ever-changing discussion of AI and its implications in our professional and personal lives. We ought to focus on what kind of opportunity AI creates for us, as communications and marketing professionals, and how we can advance the ball for clients.
Sooner or later, AI will be regulated. What does the ad industry want from government?
Agencies and industry bodies are closely monitoring government regulation of AI tools. But if legislation takes too long, should adland move ahead with an AI ethics regime of its own design?
2 Minutes With .... Margaret McGovern, Executive Creative Director of Boathouse
We spent two minutes with Margaret to learn more about her background, her creative inspirations and recent work she's admired.
Branded content tools coming to Threads
Instagram is planning to bring its branded content tools to Threads, a source told Axios, giving marketers a way to get involved with paid promotion on the app while advertising is still off limits.
A Conversation With Boathouse’s John Connors On AI As A Horizontal Game Changer + Reach As A Growth Driver
As 2023 unfolds, AI continues to be the bright shiny object that everyone is buzzing about, yet few really know what it is beyond a surface level.
Confront the fear and embrace the power of control of AI
Since its release in November of last year, ChatGPT has taken the world by storm. Now in its 4th iteration, a mere 5 months later, the buzz in only growing, as people talk about its uses in healthcare, science, research, education, marketing, advertising and PR, among other things.
6 questions with: Peter Prodromou of Boathouse
Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint. Holding several roles from head of global accounts to CEO, he has worked with brands like AT&T, Dassault Systems, and Samsung.