Boathouse Group Launches Influencer Marketing Capability
“Influencer engagement is a natural extension of our communications and organic social capabilities, both of which are critical parts of our mix. We expect that it will give us an even more competitive offer and, more important, give our clients a greater competitive advantage in their marketing,” Peter Prodromou, Boathouse president and leader of the company’s strategic communications capability told Adweek.
How to Maximize Your Healthcare Brand's Success with Less Budget
Your CEO and/or president has declared their vision and goals. You've taken them in, been energized by them, and envisioned a strategy that you believe serves those goals.
The Unspoken Truth About CMO Churn
Lead marketers famously have the shortest tenure in the C-suite. Here's why.
Why Boathouse’s CEO is taking a decentralized approach to using AI for clients
More than perhaps any ad technology before it, generative AI has the potential to be a leveler of playing fields when it comes to what agencies can bring to bear for their clients.
To Sell Great Work to a Client, Every Big Idea Needs a Champion
“Selling a great idea requires a leap of faith on a lot of people’s parts. But when you have the strategy and the business context to back it up, that leap is easier to take,” said Margaret McGovern, executive creative director at Boathouse.
The New Normal in Healthcare Marketing
AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.
Adjusting The Backward Thinking Around AI
Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative gets all the attention, the shiny object but “it’s just a fancy bar trick.”
THREADS AND MARKETERS—HOW TO POST, GET DISCOVERED AND PREPARE FOR APP EVOLUTION
Test, learn, iterate and repeat