By staying ahead of the curve, you can proactively adjust strategies and allocate resources accordingly. This may involve reallocating budgets, exploring alternative platforms, or investing in new technologies to stay competitive in a rapidly evolving landscape.

Some 26% of CEOs give their firm's CMO's performance an A grade, 47% a B grade, 25% a C grade, 2% a D grade, and 1% a failing grade.

Some 26% of CEOs surveyed from top US companies gave their CMO a “grade A” for their overall performance, up from 16% who said the same last year.

“What type of language are we going to use to inform this community about what is coming?” says Karen Baker, founder and president of marketing agency Boathouse. “The Black community is very uncomfortable with generative AI and what it’s going to do.”

Driven by technology and a more informed consumer, CMOs are expanding their digital prowess into advanced analytics and tracking, generative AI, and consumer intelligence tools to adapt, execute, and measure their return on resources. This new evolution of Marketing is more foreign to CEOs, given that few come from a marketing background.

As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy.

If 2023 leaves us with any clarity at all, it is this: There is no path back to a less complex, pre-pandemic healthcare environment.