Boathouse Group Launches Influencer Marketing Capability
By Kyle O’Brien
Independent marketing and communications agency Boathouse Group is expanding into the influencer space. The company, which works with brands in healthcare, hospital systems, energy, technology and public policy, states that it is offering influencer services to broaden engagement and viral content distribution.
“Influencer engagement is a natural extension of our communications and organic social capabilities, both of which are critical parts of our mix. We expect that it will give us an even more competitive offer and, more important, give our clients a greater competitive advantage in their marketing,” Peter Prodromou, Boathouse president and leader of the company’s strategic communications capability told Adweek.