Boathouse Insights

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Jan’s Proofreading Corner

Jan, Boathouse's in-house proofreader discusses the downsides of lack of proofreading and what can happen if you don't. You’ll be surprised to hear what a second set of eyes on your work will reveal!

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Why it’s time to add Reddit marketing to your mix

I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform.

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DEI One Year Later. A Critical Look at a New Narrative

June 29th marks the first anniversary of the landmark Supreme Court decision overturning affirmative action in college admissions. The impact of this decision has resulted in numerous companies pausing or eliminating diversity, equity, and inclusion (DEI) policies and programs along with a rise in discrimination lawsuits against these programs and policies.

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Marketers should stop being fearful of Reddit — here’s why

Few social platforms are met with as much unreasoned trepidation as Reddit. After a strong IPO, Reddit has continued to over-deliver, reporting a 48% increase in revenue in its first quarter of public trading. The platform boasts 73.1 million daily active users (DAUs) and more than 100,000 active subreddits. This audience is a highly engaged one and isn’t afraid to express opinions.

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The Friday Reporter: Peter Prodromou

Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint Global. His early career started in the newsroom and delivered him into the technology sector where he finds himself cautiously optimistic about the use of artificial intelligence.

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Diversity: Beyond the Checkbox

Marketing professional Karen Baker shares her story of starting her own company at just 24 years old to leading the social impact practice at Boathouse Group and how family legacy of civil rights activism has deeply influenced her approach to business, underscoring the need for inclusive representation in the industry.

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