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Six Questions For John Connors, Founder & President; Boathouse
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Our fourth annual study explores insights from 150 CEOs of top U.S. companies, revealing trends in growth, strategy, and marketing’s role. This year, we examine shifting CEO expectations of CMOs—where they see value, gaps, and marketing’s place in the business agenda.
New research reveals a concerning disconnect between improved CEO-CMO relationships and declining business impact ratings. The fourth annual CEO Study on Marketing and the CMO from Boathouse show a paradoxical shift in how chief executives perceive their marketing leaders.
The good news: Chief executive officers trust their chief marketing officers more than they did in the past. The bad: This change in relationship hasn’t necessarily resulted in more credibility for marketing as a function.