How Can CMOs Continue to Build Momentum and Success?
Despite CMO tenure being at its lowest levels in over a decade, there are several macro and micro signals for optimism in the marketing ecosystem and the larger C-suite as marketers and brands look to rebound and recover from the last two and a half years.
Access insights from CEOs at the top U.S. companies to get their thoughts and perceptions on CMO performance. Our hope is that the quantitative data gathered may help CMOs to continue to build momentum and success, as well as expand how academics think about the role of trust in the CEO/CMO relationship.
Examples of key data points featured in the CMO Performance Study include:
36% Of CMOs are rated as “best in class”
25% of CMOs have above average decision-making
27% of CMOs play big
16% of CMOs were graded “A”