Boathouse Insights
Boathouse’s Third Annual CEO Study on Marketing and the CMO
CEO focus has moved from being stakeholder dominant to shareholder dominant, with significant changes occurring with the issues that influence decision-making compared to last year’s data.
How Can CMOs Continue to Build Momentum and Success?
Despite CMO tenure being at its lowest levels in over a decade, there are several macro and micro signals for optimism in the marketing ecosystem.
Pursuing Narrative Alignment
2021 provided ample evidence of the impact narratives have on each and every tier of social, business, and political hierarchies.
Why CMO tenure is at its lowest point in the past decade
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite.