Boathouse Insights
Diversity: Beyond the Checkbox
Marketing professional Karen Baker shares her story of starting her own company at just 24 years old to leading the social impact practice at Boathouse Group and how family legacy of civil rights activism has deeply influenced her approach to business, underscoring the need for inclusive representation in the industry.
The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
This week, President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. The new legislation was bundled into a foreign aid package.
Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic.