AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.

Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It's a focus that brands and agencies are missing out on. Generative gets all the attention, the shiny object, but "it's just a fancy bar trick."

By now we’re all overwhelmed by the ever-changing discussion of AI and its implications in our professional and personal lives. We ought to focus on what kind of opportunity AI creates for us, as communications and marketing professionals, and how we can advance the ball for clients.

We spent two minutes with Margaret to learn more about her background, her creative inspirations and recent work she's admired.

Instagram is planning to bring its branded content tools to Threads, a source told Axios, giving marketers a way to get involved with paid promotion on the app while advertising is still off limits.

As 2023 unfolds, AI continues to be the bright shiny object that everyone is buzzing about, yet few really know what it is beyond a surface level.

Since its release in November of last year, ChatGPT has taken the world by storm. Now in its 4th iteration, a mere 5 months later, the buzz in only growing, as people talk about its uses in healthcare, science, research, education, marketing, advertising and PR, among other things.

Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint. Holding several roles from head of global accounts to CEO, he has worked with brands like AT&T, Dassault Systems, and Samsung.

Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media.