Yet another headline to add to the endless headlines from the last year-plus calling for the inevitable demise of not just the platform, X, but its owner, Elon Musk.

"Headline after headline spells the downfall of not just X, but of Elon Musk himself. The undeniable truth though, as hard a pill it may be to swallow, is that X isn't going anywhere," explained Geoff Gates, creative director for social strategy and content at integrated marketing and communications agency Boathouse Inc.

A successful partnership between corporations and nonprofits should involve more than minimal sponsorship. Too often, corporate partners sign up to give advice and approve content but never put up the dollars to campaign successfully for the change they claim to be seeking. Expecting a nonprofit to front the marketing and communications costs at the level and reach needed to make a real impact is unrealistic.

Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how the city of Waltham inspires his work.

Boathouse Creative Director, Social Strategy and Content Geoff Gates recently participated in a panel at PR Daily's Social Media Virtual Summit titled How AI is Reshaping Social.

There’s an urgent need to address ethical considerations in AI implementation within social media due to its pervasive influence on content, opinions, and user actions.

Bob Fitzgerald is a creative director for Boathouse, a full-service integrated marketing and communications agency in Boston, where he “humbly cuts through the bullshit.”

“Influencer engagement is a natural extension of our communications and organic social capabilities, both of which are critical parts of our mix. We expect that it will give us an even more competitive offer and, more important, give our clients a greater competitive advantage in their marketing,” Peter Prodromou, Boathouse president and leader of the company’s strategic communications capability told Adweek.

Your CEO and/or president has declared their vision and goals. You've taken them in, been energized by them, and envisioned a strategy that you believe serves those goals.

AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.