Raising the bar for public-private partnership in 2024 and beyond

A successful partnership between corporations and nonprofits should involve more than minimal sponsorship. Too often, corporate partners sign up to give advice and approve content but never put up the dollars to campaign successfully for the change they claim to be seeking. Expecting a nonprofit to front the marketing and communications costs at the level and reach needed to make a real impact is unrealistic.

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X Has Become A Full-Fledged PR Disaster But It Won't Go Away Anytime Soon

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Postcard from Waltham, Massachusetts