X Has Become A Full-Fledged PR Disaster But It Won't Go Away Anytime Soon

"Headline after headline spells the downfall of not just X, but of Elon Musk himself. The undeniable truth though, as hard a pill it may be to swallow, is that X isn't going anywhere," explained Geoff Gates, creative director for social strategy and content at integrated marketing and communications agency Boathouse Inc.

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X will thrive in 2024 despite Musk telling advertisers to ‘go f**k yourself’

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