X will thrive in 2024 despite Musk telling advertisers to ‘go f**k yourself’

Boathouse’s Geoff Gates believes even Elon Musk can’t kill Twitter; sorry, X. The former LA Lakers social head explains why.

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2024 Priority List: A New Partnership for the CMO and CEO

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X Has Become A Full-Fledged PR Disaster But It Won't Go Away Anytime Soon