A successful partnership between corporations and nonprofits should involve more than minimal sponsorship. Too often, corporate partners sign up to give advice and approve content but never put up the dollars to campaign successfully for the change they claim to be seeking. Expecting a nonprofit to front the marketing and communications costs at the level and reach needed to make a real impact is unrealistic.

Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how the city of Waltham inspires his work.

"Measurable societal impact in action requires online and offline efforts. We understand how to deliver this...Whether the focus is equity and inclusion, specific social issues, corporate social responsibilities, philanthropy, employee trust, or all of these, being purpose-driven in our narrative and how we define and identify the impact is our focus."

There’s an urgent need to address ethical considerations in AI implementation within social media due to its pervasive influence on content, opinions, and user actions.

Bob Fitzgerald is a creative director for Boathouse, a full-service integrated marketing and communications agency in Boston, where he “humbly cuts through the bullshit.”

“Influencer engagement is a natural extension of our communications and organic social capabilities, both of which are critical parts of our mix. We expect that it will give us an even more competitive offer and, more important, give our clients a greater competitive advantage in their marketing,” Peter Prodromou, Boathouse president and leader of the company’s strategic communications capability told Adweek.

Your CEO and/or president has declared their vision and goals. You've taken them in, been energized by them, and envisioned a strategy that you believe serves those goals.

Lead marketers famously have the shortest tenure in the C-suite. Here's why.