"Headline after headline spells the downfall of not just X, but of Elon Musk himself. The undeniable truth though, as hard a pill it may be to swallow, is that X isn't going anywhere," explained Geoff Gates, creative director for social strategy and content at integrated marketing and communications agency Boathouse Inc.

A successful partnership between corporations and nonprofits should involve more than minimal sponsorship. Too often, corporate partners sign up to give advice and approve content but never put up the dollars to campaign successfully for the change they claim to be seeking. Expecting a nonprofit to front the marketing and communications costs at the level and reach needed to make a real impact is unrealistic.

Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how the city of Waltham inspires his work.

"Measurable societal impact in action requires online and offline efforts. We understand how to deliver this...Whether the focus is equity and inclusion, specific social issues, corporate social responsibilities, philanthropy, employee trust, or all of these, being purpose-driven in our narrative and how we define and identify the impact is our focus."

There’s an urgent need to address ethical considerations in AI implementation within social media due to its pervasive influence on content, opinions, and user actions.

Bob Fitzgerald is a creative director for Boathouse, a full-service integrated marketing and communications agency in Boston, where he “humbly cuts through the bullshit.”

Your CEO and/or president has declared their vision and goals. You've taken them in, been energized by them, and envisioned a strategy that you believe serves those goals.